July 4 – Happy Birthday George Steinbrenner
Like him or not, George Steinbrenner recognized better than anyone that the Yankee brand and New York City were the hottest sports properties on the planet. He purchased the team from CBS for a bargain basement price using other people’s money and immediately began making the franchise more valuable by the minute. He pretty much single-handedly restored the aura of the interlocking N-Y logo. George was born on today’s date in 1930 in Cleveland.
The Boss was managing owner of the Yankees for a record 37 years. His Yankee teams won 11 AL Pennants and 7 World Series. He changed the team’s manager 20 times and hired 11 different GMs. His enthusiastic pursuit of free agents, beginning with Catfish Hunter changed the salary structure of professional baseball forever. He was suspended from the League twice. His entrepreneurial vision was the driving force behind the YES Entertainment Network and when he died in July of 2010, the team he had paid $10 million for was worth $1.2 billion.